1.8 Million Words = 1 Minute Video

Everyone these days are bombarded with messages…everywhere! So who honestly has time to sit there and read through all the words that a listing has for any particular item? NO ONE! People are looking for information that is conveniently accessible to them at any given moment without having to wait too long for it. If 1 picture equals 1 thousand words, who honestly has the time to read 1.8 million words, when they can just watch a 1 minute video?! Yeah, you saw that right. According to Forrester’s research, a 1 minute video is equivalent to 1.8 million words. So do yourself, and others, a favor, and create more quality videos that conveys your message clearly and easily.

 

Sources:

https://www.forrester.com/report/How+Video+Will+Take+Over+The+World/-/E-RES44199

https://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online

https://www.inman.com/next/by-the-numbers-why-you-cant-afford-to-skip-video-marketing/

 

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