Why It Is A Marketing Mistake To Skip Video Advertising

Here are a few reasons why doing so would be a huge mistake in real estate:

  1. 85 percent of buyers and sellers want to work with an agent who uses video.
  2. Homes listed with video get four times the inquiries of homes listed without video.
  3. Including video in emails doubles the click-through rate and reduces opt-outs by 75 percent.

Time is seriously of the essence and your clients will appreciate you more so if you take the time to invest in quality visual production work. This will save them time in the long run when it comes time to make the decision to purchase. Why would you want to spend time making copies of keys, when you could reserve those keys for prospects who are in the evaluation stage and on the edge of purchase? This takes out the guessing work on both you and your client’s end. Instead of being restricted to just the local market, you can have access to the global market and generate way more traffic and leads to the property that you are selling. The name of the game is being efficient. Why work harder when you can work smarter?

Sources:

https://www.inman.com/next/by-the-numbers-how-to-focus-your-video-marketing-for-the-biggest-return-on-investment/

 

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