And yet, the majority of real estate agents will still opt for taking their own photos using their camera phones. How do you ask your seller to make sure that their home has “curb appeal”, but yet use your camera phone to take photos of the home? Cutting on costs, such as those, will come back to haunt you in the long run. Using camera photos detracts from any kind of branding tactics that you implement, because it screams “AMATEUR”, “NOVICE”, “LOW VALUE”, etc. I think you get the picture.
Did you know that 90% of people looking for homes online, make buying decisions based on the photos, or lack thereof, that they see? Yet only 35% of real estate agents use professional photos. There is at least a 300% ROI from using professional real estate photography. A picture can say a thousand words, but in this case, a thousand bucks. Time is money, and delegating money for photography in your marketing efforts, is well worth it.
In the efforts to not be so wordy here, check out some articles below that do a really great job of explaining why investing in professional real estate photography can, in fact, increase your ROI dramatically.